About

Back2Basics was founded in 2012 in Denver, Colorado, as a lifestyle digital magazine dedicated to telling the stories of the people, businesses and neighborhoods that shape our community. What began as a media platform has grown into a broader mission: strengthening community connection through storytelling, events and programs that bring people together.

Core Service Lines

A. Marketing & Advertising (Agency Arm) ← You Are Here!

  • Strategy & Branding

    • Brand positioning, messaging, campaign strategy

  • Creative Development

    • Ad copy, graphic design, video, branded content

  • Digital Advertising

    • Social (FB, IG, TikTok, LinkedIn)

    • Google Ads/search marketing

    • Programmatic display

  • Traditional Advertising

    • Print, radio, outdoor, sponsorships

  • Analytics & Reporting

    • Campaign measurement, ROI tracking

B. Media Relations (CEME Arm) ← Visit ethnicmedia.co

  • Ethnic & Community Media Placement

    • Distribution through the Colorado Ethnic Media Exchange

  • Public Relations & Storytelling

    • Press releases, pitching, earned media strategies

  • Branded Content Partnerships

    • Articles, interviews, sponsored content within ethnic media outlets

  • Thought Leadership Development

    • Op-eds, profile building, media training

C. Events (5280Vibe.com Arm) ← Visit 5280Vibe.com

  • Owned Events

    • 5280Vibe signature events (concerts, festivals, culturally rooted gatherings)

  • Client Events

    • Event production, promotion, ticketing support

  • Event Marketing

    • Sponsorship activation, experiential marketing campaigns

  • Community Calendar + Listings

Testimonials
Promotional poster for a radio show called 'Back 2 Basics' with Brittany Winkfield. The poster features a woman wearing a yellow dress and a yellow hat, smiling and holding onto swing chains. The background is a black brick wall with torn paper effects. The show airs every third Monday from 3 PM to 3:30 PM on www.back2basicsmag.com, on KGNU 88.5 FM and 1390 AM.
LISTEN TO THE BACK2BASICS PODCAST

Brittany Winkfield is a Denver native and director of Back2Basics and the Colorado Ethnic Media Exchange. With more than 20 years of experience in communications, she has built her career around storytelling, media strategy and community empowerment.

Her passion for publishing began in high school through internships at the Aurora Sentinel and 5280 Magazine. An HBCU graduate of Oakwood University in Alabama, she earned her degree in communications with a concentration in photo and print journalism and completed internships at VIBE Magazine and Upscale Magazine.

In 2013, Winkfield was named journalist of the year by the Colorado Association of Black Journalists. She founded Back2Basics Magazine in 2012, which has since evolved into a nonprofit that teaches youth basic life skills and entrepreneurship. She also leads 5280Vibe.com, a community-driven media and ticketing platform connecting audiences to Denver’s vibrant cultural scene.

Winkfield serves on the boards of the Colorado Association of Black Journalists, Colorado Press Association, Aurora Sentinel Newspaper and Urban League Young Professionals of Metro Denver. She is passionate about expanding media representation and creating opportunities for others to share their stories.

Outside of work, she enjoys good food, live music and traveling with her husband and three daughters.